Firstly, you need to pinpoint a gap in your industry and articulate how your product or service will address that problem or fulfill the person's needs.

Once you've pinpointed the gap, consider how your solution will distinguish itself. What unique qualities will make someone choose your product or service over another? I understand this can be a perplexing process, stirring up uncertainty. I grappled with this challenge for an extended period, and I don't want you to undergo the same struggle.